{"id":1086,"date":"2019-07-26T11:55:38","date_gmt":"2019-07-26T11:55:38","guid":{"rendered":"https:\/\/studysection.com\/blog\/?p=1086"},"modified":"2019-07-26T12:06:09","modified_gmt":"2019-07-26T12:06:09","slug":"what-is-video-seo","status":"publish","type":"post","link":"https:\/\/studysection.com\/blog\/what-is-video-seo\/","title":{"rendered":"What Is Video SEO?"},"content":{"rendered":"

YouTube Video SEO (search engine optimization) is the process of using certain SEO techniques to make sure that your videos appear higher in google search. In an environment of stiff competition from competitors, it is not as simple as just shooting and uploading your video content. It requires a great effort to promote your videos so that they can appear on top.
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\n1. Using the Right Target Keywords<\/strong>
\nA keyword is a word (or phrase) that an internet user uses when searching online. For video SEO using the most popular and relevant keywords in your video description improves the chances of it showing at the top of YouTube\u2019s search results. Keywords are the most important and integral part of optimizing content for search engines. The main purpose of keyword research is to find the keywords that people are searching the most for in YouTube and other search engines, like Google, Bing, Yahoo, and then implement these important keywords into your video titles, descriptions and transcripts.
\n\"Seo-Blog\"
\nThe first step of Video SEO is to generate a list of potential keywords that are relevant to your business and the content you produce. To find keywords and their search volumes, you can use tools like Google Keyword Planner, KeywordTool.io and SEMRush, etc. YouTube\u2019s Search autocomplete feature is also very useful to generate keyword ideas on YouTube directly.<\/p>\n

\n2. Optimizing Metadata: Tags, Filenames, and Descriptions<\/strong>
\nTags: The keywords which are assigned to videos are called Tags. Tags should be treated as a set of words that summarises what the video\u2019s content is about to convey.<\/p>\n

Since we have a list of potential keywords selected, so they will work as video tags. These are the tags that we should focus on and optimize the video for them. We can use more than one tag for Video SEO as long as it\u2019s relevant to our video\u2019s content.
\n\"video-for-optimization\"<\/p>\n

Description:<\/strong> YouTube gives the 5,000 characters worth of description text that we can use to describe what our video is about. And if we are not using those 5,000 characters to get SEO advantage then you\u2019re missing it out. Best practices indicate that we should use the keyword (the same one we used as a primary tag) a few times in your video\u2019s description text.<\/p>\n

File Name:<\/strong> Finally, make sure to save the videos with the primary keyword as its filename because there are many third-party tools on the web that crawl through and factor in video filenames even if Google and YouTube don\u2019t do. So, instead of saving the original video file as video1.mp4 or youtube-video.mp4, we should use our primary keyword in its filename. For example, save the video as wordpress_tutorial.mp4.
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\n3.Adding the Transcript to Video<\/strong>
\nThe textual representation of the content spoken in the video is called the Video transcripts. While metadata and video tags do not offer as much detail of your video\u2019s content to search engines as transcriptions can do. The search engine bots crawl the text and use it for indexing. So, a video transcript helps search engines to better understand the video\u2019s content and improve its ranking on search engines.<\/p>\n

These steps should be followed to transcribe your own video files on YouTube:<\/p>\n