{"id":5363,"date":"2021-12-07T04:23:47","date_gmt":"2021-12-07T04:23:47","guid":{"rendered":"https:\/\/studysection.com\/blog\/?p=5363"},"modified":"2021-12-07T05:42:29","modified_gmt":"2021-12-07T05:42:29","slug":"simple-guide-to-app-store-optimization-aso","status":"publish","type":"post","link":"https:\/\/studysection.com\/blog\/simple-guide-to-app-store-optimization-aso\/","title":{"rendered":"Simple Guide To App Store Optimization (ASO)"},"content":{"rendered":"

Both ASO and SEO work as guides for search engine algorithms and the techniques used for this differ to a large range. <\/p>\n

ASO is a method of optimizing mobile apps to rank higher in an app store\u2019s search results search engines such as Google Play or Apple App Store. The higher your app ranks in an app store\u2019s search results, the higher noticeable it is to possible customers.
\n\"app<\/p>\n

Technicians of ASO<\/h2>\n

On-metadata factors:<\/strong> On-metadata factors are those factors of the product page that can be changed in App Store Connect or Google Play Console to improve app store keywords rankings, search visibility and conversion rate to download.<\/p>\n

Optimizing on-metadata will support you to rank higher in search.<\/p>\n

Off-metadata factors:<\/strong> As it occurs in SEO<\/a> (Search Engine Optimization) and off-page factors, Off-metadata factors are those outer factors that are not under the control of the developer.<\/p>\n

App Store Optimization = on-metadata + off-metadata<\/p>\n

Ranking Factors For iOS App Store & Google Play Store<\/strong> <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Apple App Store Ranking Factors<\/th>\nGoogle Play Store Ranking Factors<\/th>\n<\/tr>\n
App Name<\/td>\nApp Title<\/td>\n<\/tr>\n
App URL<\/td>\n–<\/td>\n<\/tr>\n
App Subtitle<\/td>\nShort Description<\/td>\n<\/tr>\n
Keyword field<\/td>\nLong Description<\/td>\n<\/tr>\n
In-App Purchase<\/td>\nIn-App Purchase<\/td>\n<\/tr>\n
Rating and Reviews<\/td>\nRating and Reviews<\/td>\n<\/tr>\n
Updates<\/td>\nUpdates<\/td>\n<\/tr>\n
Downloads and Engagement<\/td>\nDownloads and Engagement<\/td>\n<\/tr>\n
Some Hidden factors<\/td>\nSome Hidden factors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Top 3 App Store Optimization Tools<\/h3>\n