{"id":5617,"date":"2022-02-25T04:25:40","date_gmt":"2022-02-25T04:25:40","guid":{"rendered":"https:\/\/studysection.com\/blog\/?p=5617"},"modified":"2022-02-25T05:10:55","modified_gmt":"2022-02-25T05:10:55","slug":"a-history-of-google-algorithms-and-how-do-they-impact-seo","status":"publish","type":"post","link":"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/","title":{"rendered":"A history of Google algorithms and how do they impact SEO"},"content":{"rendered":"<p>Google algorithms are very complex systems. No one knows how many times Google is updating its ranking factor algorithms. Google updates its algorithm to give the best result of every query search by a user.<br \/>\n<img decoding=\"async\" src=\"https:\/\/studysection.com\/blog\/wp-content\/uploads\/2022\/02\/SEO-Google-algorithms.png\" alt=\"Google algorithms\"\/><br \/>\nFollowing are the ranking factor or Google\u2019s algorithms that help in improving the results given by the search engine:<\/p>\n<ul>\n<li><strong>Panda (February 2011):<\/strong> Panda algorithm is developed to eliminate blackhat SEO. It mainly addresses the problems related to irreverent content or thin content, duplicate content, low content, low trustworthiness, content framing, high ad to content ratio.<\/li>\n<li><strong>Penguin (April 2012):<\/strong> Penguin algorithm is created for handling spamming, bad backlinks, <a href=\"https:\/\/studysection.com\/blog\/keyword-research-and-analysis-in-seo\/\">keyword <\/a> stuffing, or paid backlinks. All these kinds of issues are handled by Penguin.<\/li>\n<li><strong>Page Layout Algorithm(January 2012):<\/strong> This algorithm is linked with user experience by balancing the ads and content in a website. Approximately  1% of websites are affected by this algorithm because these websites are forcing users to which ads for accessing actual content of the website.<\/li>\n<li><strong>Hummingbird (September 2013):<\/strong> It helps in interpreting the search query more effectively. Hummingbird algorithm also uses the NLP (natural language processing). It has mainly 3 components: Voice Search, Human Search, and Conversational Search.<\/li>\n<li><strong>Pigeon (July 2014):<\/strong> The invention of the Pigeon algorithm completely changed the local search. This algorithm helps the local businesses. After this algorithm, Google enhanced ranking signs for both Google Maps and Google Search.<\/li>\n<li><strong>RankBrain(October 2015):<\/strong> Many say it\u2019s similar to the Hummingbird algorithm or some say it is a part of the Hummingbird algorithm. But in actual it\u2019s a machine learning system that builds off Hummingbird. Its main work is understanding the reason behind the search query and giving the best result based on the queries. Google also states that Rankbrain is 3rd main ranking factor.<\/li>\n<li><strong>BERT (October 2019):<\/strong> BERT stands for Bidirectional Encoder Representations from Transformers. In this algorithm, Google is using new techniques for giving the more relevant output of search queries and in this algorithm advanced level NPL embed. It deals with low-quality written content and lack of context.<\/li>\n<\/ul>\n<p><small><em>People having good knowledge of Financial accounting can get an <a href=\"https:\/\/www.studysection.com\/financial-accountant-advanced-diploma\">Accounting Certification<\/a> from StudySection to increase their chances of getting a job in this field. You can get a foundation level certification if you are new to Financial accounting or you can go for advanced level certification if you have expert level skills in Financial accounting.<\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google algorithms are very complex systems. No one knows how many times Google is updating its ranking factor algorithms. Google<\/p>\n","protected":false},"author":1,"featured_media":5618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,229],"tags":[57,120],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A history of Google algorithms and how do they impact SEO - SS Blog<\/title>\n<meta name=\"description\" content=\"Google algorithms are very complex systems. No one knows how many times Google is updating its ranking factor algorithms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A history of Google algorithms and how do they impact SEO - SS Blog\" \/>\n<meta property=\"og:description\" content=\"Google algorithms are very complex systems. No one knows how many times Google is updating its ranking factor algorithms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Posts on famous people, innovations and educational topics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studysection\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T04:25:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-25T05:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studysection.com\/blog\/wp-content\/uploads\/2022\/02\/Google-algorithms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin-studysection-blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@studysection\" \/>\n<meta name=\"twitter:site\" content=\"@studysection\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-studysection-blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/\"},\"author\":{\"name\":\"admin-studysection-blog\",\"@id\":\"https:\/\/studysection.com\/blog\/#\/schema\/person\/db367e2c29a12d1808fb1979edb3d402\"},\"headline\":\"A history of Google algorithms and how do they impact SEO\",\"datePublished\":\"2022-02-25T04:25:40+00:00\",\"dateModified\":\"2022-02-25T05:10:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studysection.com\/blog\/#organization\"},\"keywords\":[\"google\",\"SEO\"],\"articleSection\":[\"Learn and Grow\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/\",\"url\":\"https:\/\/studysection.com\/blog\/a-history-of-google-algorithms-and-how-do-they-impact-seo\/\",\"name\":\"A history of Google algorithms and how do they impact SEO - SS Blog\",\"isPartOf\":{\"@id\":\"https:\/\/studysection.com\/blog\/#website\"},\"datePublished\":\"2022-02-25T04:25:40+00:00\",\"dateModified\":\"2022-02-25T05:10:55+00:00\",\"description\":\"Google algorithms are very complex systems. 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