What is White Hat SEO?
White Hat SEO is ethical and legal SEO, which helps get a positive rating from a search engine. It is done by organic link building. Organic link building is mainly created by valuable content and user popularity.
White-hat SEO includes the following techniques:
- quality content.
- Content-relevant keywords
- Keyword-rich page titles and metadata
- Lean code
- Trustworthy inbound links
- Easy website navigation
- Fast page loading times
- Optimize for Rich Snippets
What is Black Hat SEO?
Hat in black SEO and spam techniques are used. These are far-reaching and can include using methods such as link farms or text hiding, and even more, aggressive approaches are used.
The goal is to create many links on different pages using automated software programs. These normally don’t include any real content but meaningless, automatically formed text. A boost in link popularity is hoped to be obtained from this.
Advantages and disadvantages
An advantage of black hat SEO is that the website operators can achieve a high link reputation in the minimum possible time and produce huge profits. Many webmasters make use of it because some time is required for search engines to identify spam. Penalties from the Google index may be the result of the use of black hat SEO.
What is Gray Hat SEO?
It’s essential to know the grey hat. SEO accurately works because it can grow your website’s ranking without negatively affecting or spending thousands of dollars on traffic. Google’s best methods and terms may hinder intelligence and innovative thinking.
Search engine marketers and search engines themselves will not be automatically helped by this ban. In addition, Grey-hat SEO will be changed frequently. Hence, it is essential for search engine marketers to stay updated with the latest categories.
Grey hat SEO includes the following techniques:
- Paid Reviews
- Creating a Large Number of Social Media Accounts
- Growing Keyword Density with Hidden Text
- Spinning Content
- Using Private Blog Networks (PBN)
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