Search engine optimization (SEO) entails discovering popular terms and phrases that users type into search engines. Keyword research allows marketers to have a better idea of how popular specific terms are. It may assist you in coming up with blog post ideas, learning more about your audience, and staying current with the ever-changing search landscape.
Keyword research depends upon your target audience and the way they search for information, products, and services. Keyword research helps you to gather the search data that can help you to answer the following questions:
- What are the people looking for?
- How many people are searching for your product or service?
- What format do they require the information in?
To find the answers to the above-mentioned questions, you need to follow the following steps:
- Find keyword ideas: Consider how potential buyers could search for your company or website while conducting keyword research. After that, you may utilize keyword research tools to elaborate on those concepts and discover even more keywords. It’s a simple procedure, but two things must be true for it to work properly:
You must be well in your field.
You must comprehend how keyword research tools function and how to make the most of them.- Make a list of ‘seed’ keywords: While conducting keyword research, consider what potential clients could seek for your company or website. Every keyword research tool will ask you for a seed keyword, which it will then utilize to produce a massive list of keywords. The core of the keyword research process is seed keywords. For example, if you have a study website where a user is looking for computer certifications, your seed keywords must be:
- Computer certification
- Online computer certification
- Computer course
- CompTIA certification
- Computer certification cost
- Look at the keywords that your competitors are ranking for: You should keep a watch on your competitors’ ranking keywords. Simply type one of your seed keywords into Google and watch who comes up first. Plugging them into a competitive intelligence tool like Ahrefs’ Site Explorer will help you locate more.
- Use keyword research tools: All keyword research tools operate in the same manner. You enter a seed keyword, and they draw suggestions from their database. The most well-known keyword tool is Google Keyword Planner. Other free programs are useful if you’re on a budget, but their usefulness is restricted. Here’s how Keywords Explorer’s reports correspond to keyword suggestions:
- Phrase match: Keyword suggestions that include the word ‘seed’ in its entirety. If your seed keyword is “computer memory types,” for example, “number computer memory types” is a match. “Types of computer memory,” on the other hand, would not, despite the fact that it contains both terms.
- Having the same terms: Keyword suggestions that include all of the phrases from the ‘seed’ keyword in any order. For example, if your seed term is “computer memory types,” this report will include “Types of Computer Memory.”
- Questions: Keyword suggestions that include each phrase from the ‘seed’ keyword, plus a “question word” like “what,” “how,” “when,” “where,” or “why,” in any sequence. If your ‘seed’ keyword is “computer memory kinds,” for example, “what are the different types of computer memory?” will display here.
- Study your niche: Everything we’ve covered thus far is sufficient to produce an almost infinite number of keyword suggestions. Browse industry forums, organizations, and Q&A sites as a starting point. The new keywords abstracted from these sites can also be used as a seed to extract new keywords. Here are a few methods for getting information from clients or customers:
- Have a face-to-face conversation with them.
- Look through past emails
- Examine customer service requests.
- Try to recollect some of the most typical questions that have come up in previous sessions.
- Make a list of ‘seed’ keywords: While conducting keyword research, consider what potential clients could seek for your company or website. Every keyword research tool will ask you for a seed keyword, which it will then utilize to produce a massive list of keywords. The core of the keyword research process is seed keywords. For example, if you have a study website where a user is looking for computer certifications, your seed keywords must be:
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