Einstein Analytics, now known as Tableau CRM, is a powerful analytics platform which is native to the Salesforce ecosystem. It enables users to explore, visualize, and derive insights from their Salesforce data. Here are some key aspects of Einstein Analytics for Salesforce:
Data Integration:
- It allows you to connect to various data sources, including Salesforce objects, external databases, and flat files.
Analytics Studio:
- Analytics Studio is the user interface within Salesforce for building and exploring analytics apps. It provides a drag-and-drop interface for creating dashboards and lenses (individual charts or tables).
Einstein Discovery:
- It is an AI-powered feature that helps users automatically find patterns, trends, and insights in their data. It can also suggest visualizations and predictions.
Apps and Templates:
- It provides pre-built apps and templates for specific use cases, such as sales, service, marketing, and more. These apps are designed to accelerate the deployment of analytics solutions.
Wave Analytics Query Language (SAQL):
- SAQL is a query language used in Einstein Analytics to analyze and manipulate data. It allows users to create complex queries for data transformation and analysis.
Mobile Analytics:
- It offers mobile capabilities, allowing users to access and interact with their analytics dashboards on mobile devices.
Integration with the Salesforce Platform:
- Being native to the Salesforce platform, Einstein Analytics seamlessly integrates with other Salesforce tools and functionalities. You can embed analytics dashboards directly within Salesforce records and pages.
Predictive Analytics:
- With Einstein Analytics, users can leverage predictive analytics to forecast trends, identify opportunities, and make data-driven decisions.
Security and Sharing:
- Einstein Analytics inherits the security model of Salesforce, ensuring that data access and sharing rules are consistent. You can control who has access to specific datasets and dashboards.
