Introduction to Multimedia
Multimedia is derived from two words ‘Multi and medium’. It is defined as multiple media that can be used to deliver information digitally. Multimedia is a field with a computer-controlled combination of text, animation, graphics, audio, video, images and other forms of media. It represents, stores and transmits all information digitally. It also includes interactive elements such as voice command, mouse manipulation, text entry, touch screen, video capture, or live participation of the user.
Importance of multimedia in daily life:
Multimedia has become an enormous strength in today’s world of technology. The influence of multimedia can see in every aspect of human life. Some important uses of multimedia are discussed below:
Applications of multimedia in business are presentation, training, marketing, advertising, product demos, networked communication, etc. With the use of multimedia presentations, the audience can easily understand a concept. It provides an effective and efficient way to grab the attention of the visitors and share information about various products easily. It is also used in business marketing to persuade customers to buy the products.
Multimedia applications play a crucial role in education. They take the method of teaching and studying to the next level. Many schools are encouraging teachers to use multimedia along with their teaching skills to invoke interest for students in their studies. It helps the brain to absorb and retain information more easily. It increases learning effectiveness and is more productive than traditional learning methods. The multimedia approach helps the students to develop higher-order thinking skills. It provides easy access and fast delivery of tutorials, course material, tests and quizzes to users. With the help of multimedia, students can learn at home without any personal instructor or teacher. It also saves the time of writing. The sharing of study material is also easy with the help of multimedia as the material can be shared over the internet.
Mass media communication
The development of new media types and the need to communicate through technology are steadily increasing. Multimedia plays a vital role in the field of mass media i.e. in journalism and in various magazines or newspapers. It’s not only the text that we see in a newspaper, but also the photographs. It helps the newspaper to convey information to people in an easy way. Multimedia also explains the worthiness of hypermedia (a nonlinear medium of information that includes graphics, audio, videos, plain text, and hyperlinks). Multimedia journalism involves the use of text, images, sound, video clips, graphics and live interaction to inform, educate or entertain a specific audience in a particular way.
The advertising industry uses multimedia to advertise businesses, products, and services. Multimedia advertising is done using animations and graphic designs in advertisements to describe the products or services to customers. Television, radio and print ads are the most common mediums that are used in advertising. Advertisements are of two types; printed advertisement and electronic advertisement. Both types of advertisements are first prepared digitally by using professional software and then they are released in the market to target the audience.
Multimedia is widely used in the entertainment industry. It is especially used to develop special effects in movies and video games. Music and video apps are the most glaring example of the rise of multimedia in entertainment. The use of multimedia in the gaming industry made it possible to make interactive games. The integrated audio and visual effects make video games more fascinating. Social Networking Apps along with multimedia tools allow users to watch and share photos/videos on social networking sites. Audiobook and eBook reader apps on smartphones let users carry a book without excess load.
Science and technology
Multimedia has a wide application range in the field of science and technology. It is capable of transferring audios, videos and sending other formatted multimedia documents. Live broadcasting from one place to another is only possible with the help of multimedia. It is also useful in the medical field as doctors can use images created from image scans of a human body to practice complicated procedures. Engineers also use multimedia software to make prototypes.
Multimedia is used in a wide variety of fields. These applications are commonly associated with immersive, highly visual and 3D environments. Multimedia is a complete tool to express our ideas and thoughts to someone in a better way. The major role of multimedia is a digital invention of equipment like cameras and high definition televisions, computers. Concerning the development of technology, we believe that in the future, the use of multimedia teaching will be further developed.