This article gives you complete guidance regarding hashtags and also depicts how to improve the way you are using hashtags. At the end of this article, there is a surprise element that will help you in finding the best hashtags for your post.
What is a hashtag?
A hashtag is a word or phrase led by the hash (#) symbol. On social media, it serves as an indication that a piece of content relates to a specific topic or belongs to a category. Hash tags support make content discoverable in on-platform searches and, efficiently, reach more people.
Why use hashtags?
- Increase engagement with your followers
- Build brand awareness with branded hash tags
- A method to show support for social issues
- Add context to a social media post
- Help your target audience find you
- Disclose sponsored partnerships
5 Different Types of Hashtags
Knowing various kinds of hashtags and their similar audiences is core to develop a useful hashtag strategy:
- Industry hashtags – They are always good to use. I suggest using 1 or 2 industry hashtags in your post. Examples: #photographer #blogger
- Niche hashtags – Hash tags indicating your niche in your industry. Examples: #weddingphotographer #travelblogger
- Brand hashtags – Brand accounts will have branded hash tags. Example: #StudySection #Webners #Winsurtech
- Location hash tags – Location hash tags enable you to be quite specific. You make it easier for other people to see you. Examples: #USA #India #Canada #Punjab #Delhi
- Event hash tags – Any event occurring nearby you or in any part of the world? Be part of a larger movement. These hashtags are excellent to also find other people in the region. Example: #TuesdayTogether
Do you know about hashtag density?
Hashtag density means the number of posts published using a particular hashtag on social media.
High density means A lot of posts (+500K) = A lot of competition = Harder to rank = Part of a larger picture.
Low density means Not many posts = Lower competition = Easier to rank to the Top Posts = Small tight-knit community
Always use a mixture of low and high-density hash tags.
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