Voice search optimization is the method of optimizing your pages to appear in voice searches. When you optimize for voice search, you optimize for the way people manage the verbal search. Voice search optimization provides you with the opportunity to have your pages read out loud by a voice search device.
How does voice search work?
Voice search operates by reading the result that is pulled in the featured snippet, which is in place zero. So if you ask a question to your Voice assistants like Siri, Google Home, Amazon Echo, etc. they will be applying the information in the Featured Snippet to solve your inquiry. For desktop users, voice search is less common, but getting Position Zero has other advantages for both business-to-business and business-to-consumer organizations. Once obtained, your website will gain the following important advantages for mobile and desktop searches.
- Increased click-through rate
- Increased traffic
- Greater brand visibility
However, it’s important to keep in mind that these points are always changing!
Google works to give the most reliable search experience to the user.
How to Optimize for Voice Search:-
Voice search is typically defined by questions, your content needs to be able to fit this need.
So, how do you optimize for voice search?
It comes down to these factors:
- Use natural-sounding language.
- Form queries into question phrases.
- Give short answers to questions.
- Target long-tail keywords.
- Think about user intention.
- Focus on action queries.
- Tighten up your local SEO schema.
- Assure your website is fast, mobile-friendly, and secure.
- Make certain your Google My Business profile is complete.